Why Is My Neighbor’s Home Sitting While the Builder Is Still Selling Homes?

Angela Tauscher • September 29, 2026

If you live near new construction, you may have noticed something that seems strange.

A resale home in your neighborhood has been sitting on the market for weeks — maybe months — while the builder down the street keeps selling homes.


You might look at that house and think:

What's wrong with it?

Sometimes, absolutely nothing.

The problem may be that the seller isn't just competing with the other resale homes in the neighborhood.

They're competing with the builder.

And that changes everything.


The Builder May Be the Biggest Competition


This is something many homeowners don't realize until they're ready to sell.

Builders may be offering buyers incentives such as:

  • Below-market interest rates
  • Closing cost assistance
  • Appliances
  • Design or upgrade incentives
  • HOA incentives
  • Other financing or move-in specials

We even had a client purchase a new construction home where the builder paid two years of HOA dues upfront.

These offers change frequently and vary by builder, community, home and financing program. But if I'm helping someone sell near active new construction, I want to know what those builders are offering. Because buyers know. And they're comparing those offers to the resale home.


Buyers Aren't Always Shopping by Price


This is probably the biggest thing I wish more resale homeowners understood.

Many buyers aren't shopping based only on the price of the house.

They're shopping based on the monthly payment.


Here's an example of just how much a builder's lower interest rate can change the comparison.

Let's say a buyer is considering a $475,000 resale home at a 7% interest rate. Down the street, a builder has a $550,000 new home and is offering qualified buyers a 4.25% rate.

Assuming a 30-year fixed mortgage and 5% down, here's what the principal-and-interest portion of those payments would look like:


       $475,000 Resale $550,000 New Build

Purchase Price                        $475,000                        $550,000

Down Payment (5%)                $23,750                          $27,500

Loan Amount                          $451,250                        $522,500

Interest Rate                              7.00%                              4.25%

Principal & Interest About $3,002/mo. About $2,570/mo.


The new home costs $75,000 MORE, yet its principal-and-interest payment is approximately $432 LESS per month.

That's a big deal.

A homeowner with a $475,000 resale may look at that $550,000 new build and think:

"That's not my competition. Their house costs $75,000 more than mine."


But the buyer may be thinking:

"I can buy the brand-new house and have a lower monthly principal-and-interest payment."


Now we have a completely different sales challenge.

These numbers are for illustration and compare principal and interest only. They don't include property taxes, homeowners insurance, mortgage insurance, HOA fees or other costs that affect the total monthly payment. Builder financing incentives also have specific qualifications and can change. Buyers should always get actual payment information from their lender.


And Then the Buyer Walks Into the Model Home


Now add another layer.

Model homes are designed to sell houses.

The furniture is beautiful. The finishes are current. The lighting is right. The rooms are staged. Everything is designed to help buyers picture themselves living there.

Then that buyer walks into a resale home.

If it's cluttered, dark, dated or has obvious deferred maintenance, the difference can feel much larger than it really is.

That's why presentation matters even more when we're competing against builders.

We aren't trying to make a resale home look brand new.

We're trying to make sure it looks like a strong alternative to brand new.


But Resale Homes Have Advantages Too


New isn't automatically better.

A resale home may already have a finished backyard, mature landscaping, window coverings, ceiling fans, appliances, upgraded lighting, storage, a pool or thousands of dollars in improvements that aren't necessarily included in the builder's advertised price.

It may have a larger lot. It may be in a finished section of the neighborhood without years of construction around it. It may have a location or homesite the builder can no longer offer.

Those things have value.

But buyers need to see and understand that value.

That's where marketing becomes incredibly important.


So Why Is That Resale Home Still Sitting?


It isn't always because the price is too high.

Sometimes the home wasn't prepared well enough.

Sometimes the photos don't compete with what buyers are seeing online from the builder.

Sometimes there isn't enough marketing beyond putting the property in the MLS.

Sometimes nobody has clearly shown buyers what is already included in the resale home.

And sometimes the pricing strategy was based almost entirely on other resale sales without paying enough attention to what a buyer can purchase brand new nearby.

Usually, it's not one single thing.

It's the entire package.


Resale Sellers May Have More Options Than Buyers Realize


Builders are very good at advertising their incentives.

Resale sellers don't have a giant sign at the entrance to the neighborhood advertising theirs.

Depending on the financing and terms negotiated in the transaction, a resale seller may be willing to provide concessions that a buyer could potentially use toward allowable closing costs or an interest-rate buy-down.

But many buyers don't even know that may be an option.

That's another reason positioning and marketing matter.

We can't assume buyers will figure out every advantage of the resale home on their own.


I Often Help Sellers When the First Try Didn't Work


I regularly talk with homeowners whose first attempt at selling didn't produce the result they expected.

Sometimes the listing expired. Sometimes the seller canceled it. Sometimes they're simply trying to figure out what they should do differently before trying again.

My first question isn't:

"How much should we reduce the price?"

It's:

"Why didn't the home sell?"

Those are two very different conversations.

If the home is competing with new construction, I want to understand what buyers were comparing it against.

What were nearby builders offering?

How did the home present online?

Was it clean and ready for buyers?

Did the photography help it compete?

Was minor staging needed?

Did buyers understand the value of the improvements already included with the home?

Was there enough online exposure?

Did the pricing make sense once builder incentives were taken into consideration?

Only then can we build a strategy for bringing the home back to market.


Selling Near Builders Means We Can't Cut Corners


We are getting resale homes sold in areas with heavy new construction.

But these are not the listings where I want to stick a sign in the yard, take a few photos and hope someone eventually comes along.

The home needs to look as clean and turnkey as reasonably possible.

We use minor staging when it helps.

We use professional photography, floor plans and video to help buyers understand the property before they ever get in the car.

We pay attention to online placement and how the home's advantages are presented.

Because your first showing isn't necessarily happening inside your house anymore.

It's happening on someone's couch.

That buyer may have your home open in one browser tab and the builder's website open in another.

Our marketing needs to give them a reason to click on yours.


Before You List — Or Before You List Again


If you're thinking about selling a home near new construction, don't just look at what the house next door sold for six months ago.

We need to look at what your buyer can purchase today.

And if your home was already on the market and didn't sell, don't automatically assume the only solution is a major price reduction.

First, let's figure out what happened.

I look at the resale competition, nearby builders, current incentives, condition, presentation, pricing and marketing to determine where the property may have lost buyers — and what we can do differently the next time around.

Sometimes the home doesn't need a dramatically lower price.

It needs a different strategy.


Frequently Asked Questions


Why are resale homes taking longer to sell near new construction?

Builders may be competing for the same buyers with below-market financing, closing cost assistance, warranties, appliances and other incentives. That can make new construction attractive even when its purchase price is higher.


Can a more expensive new home actually have a lower monthly payment?

Yes. Interest rates can make a significant difference. In our example, a $475,000 resale at 7% had an estimated principal-and-interest payment of about $3,002 per month. A $550,000 new home at 4.25% was approximately $2,570 per month using the same 5% down payment.

That's roughly $432 less per month even though the new home costs $75,000 more. Taxes, insurance, mortgage insurance, HOA fees and other costs still need to be considered.


Does a resale seller have to lower the price to compete with a builder?

Not necessarily. Price is important, but so are condition, presentation, included improvements, lot, location and marketing. I want to understand the entire competitive picture before recommending a pricing strategy.


My home was listed before and didn't sell. Does that mean it was overpriced?

Not automatically. Pricing could have been a factor, but I also want to look at presentation, photography, marketing, buyer feedback, showing activity and competition from both resale homes and builders.


Should nearby builder incentives be considered when pricing my resale home?

Absolutely. Buyers are comparing those options whether the resale seller realizes it or not. Knowing what the builders are offering helps us understand the competition we're actually facing.


Can Rover Realty help if my home was previously listed with another agent?

Yes. I often work with sellers who are preparing to try again. I start by looking at what happened during the previous listing and what has changed in the market. From there, we can build a new strategy around the home's current competition rather than simply repeating the same approach.


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Angela Tauscher at Rover Realty expertly guides your Arizona buying, selling, or renting journey, maximizing results through dedicated, constant communication.

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By Angela Tauscher • November 11, 2026
The short answer is no. And there are several very good reasons why. One of the questions we get asked surprisingly often at Rover Realty is whether sellers should stay home when potential buyers come to see their house. We understand why sellers ask. After all, it's their home. They know everything about it, and they may think being there to answer questions or point out special features will help sell it. Unfortunately, the opposite is usually true. In fact, having sellers present during showings can make buyers uncomfortable, limit their interest in the home, and even hurt the seller's negotiating position. Here's why we strongly recommend that sellers leave during showings. 1. Buyers Need to Picture Themselves Living There When buyers walk into a home, they're not just looking at the number of bedrooms or the size of the kitchen. They're trying to imagine what their life might look like if they lived there. Where would their furniture go? Would their kids enjoy the backyard? Could they see themselves cooking dinner in that kitchen? That's much harder to do when the current owners are standing nearby. Buyers may feel like guests in someone else's home rather than potential owners of their future home. Our goal is to help buyers mentally move into your house before they ever write an offer. Having the sellers there makes that much more difficult. 2. Buyers Won't Speak Freely Imagine walking through a home and noticing that the kitchen needs updating or that the primary bedroom seems smaller than expected. Would you feel comfortable saying that out loud if the homeowner was standing right next to you? Probably not. Buyers need to feel comfortable discussing what they like and don't like with their real estate agent. Those conversations are an important part of the buying process. Sometimes an objection can be addressed right there during the showing. For example, a buyer might say the living room looks too small for their furniture. Their agent could point out another furniture arrangement that might work better. But if the seller is standing there, the buyer may simply stay quiet and leave without giving the home serious consideration. 3. Sellers Often Share Too Much Information This is one of our biggest concerns. Sellers generally have good intentions. They want to tell buyers about the upgrades they've made, the wonderful neighbors, or why they love the neighborhood. But conversations can quickly move into areas that sellers really shouldn't be discussing with potential buyers. For example, a seller might casually mention: "We've already bought another house and really need to get this one sold." "We're moving out of state next month." "We've had a few offers, but nothing has worked out." "We're tired of keeping the house clean for showings." "We're hoping to sell quickly so we don't have two mortgage payments." To a seller, these might seem like harmless comments. To a buyer, they could sound like negotiating opportunities. Suddenly, a buyer may believe the seller is desperate to move or willing to accept a lower price or less favorable terms. Even if that isn't true, the buyer may use that information when deciding what to offer. We've worked hard to position your home in the market. The last thing we want is an innocent conversation weakening your negotiating position. 4. Buyers Can Take Comments Out of Context Sometimes sellers share information that isn't necessarily bad but can be misunderstood. Maybe a seller mentions that they replaced the air conditioner because the old one kept breaking down. The seller thinks they're highlighting a valuable upgrade. The buyer might start wondering whether the home has had other maintenance problems. Or perhaps the seller mentions that the neighbors recently installed a pool and there was a lot of construction noise. The buyer may walk away thinking the neighborhood is noisy. A simple comment can create concerns that weren't there before. This is why we prefer that questions about the home come through the real estate agents. We can provide accurate information, explain the details, and make sure buyers receive the proper context. 5. Following Buyers Around Isn't Helpful We know sellers are proud of their homes, and they should be. But buyers generally don't want a guided tour from the homeowner. They want to explore the rooms, open closets, look at storage space, and talk privately with their agent. When sellers follow buyers around pointing out every improvement, it can feel more like a sales pitch than a home showing. And nobody enjoys feeling pressured when they're making one of the largest purchases of their life. Your home should have the opportunity to speak for itself. What If I Have Pets or Work From Home? We understand that leaving isn't always convenient. Maybe you work from home, have small children, or need to make arrangements for pets. That's why we work with our sellers to establish showing instructions that are reasonable for their situation. Sometimes that means requiring advance notice, setting specific showing hours, or making arrangements for pets. We would much rather help you create a manageable showing schedule than have you remain in the home during appointments. And if leaving truly isn't possible for a particular showing, we can discuss the best way to handle it. What About Open Houses? The same advice applies. Sellers should not stay home during an open house. Buyers are more likely to ask questions and explore when they don't feel the homeowner is watching them. Let your real estate agent handle the conversations, highlight the home's features, and gather feedback. That's part of what you've hired us to do. Frequently Asked Questions Can I stay in the backyard or garage during a showing? We don't recommend it. Buyers often want to explore the backyard, garage, and outdoor spaces too. It's best to leave the entire property when possible. What if buyers have questions that only I can answer? Their agent can contact us, and we'll reach out to you for the information. You don't need to be present to answer questions. Should I leave information about upgrades I've made? Absolutely. We encourage sellers to share a list of improvements, upgrades, and special features with us before the home goes on the market. We can then make that information available to buyers without requiring you to give a personal tour. How long should I stay away during a showing? Plan to be gone for the entire scheduled appointment. Some buyers take longer than others, so allow a little extra time when possible. What if I have security cameras in my home? Arizona sellers should be careful about recording or listening to private conversations during showings. Audio recording can raise legal and privacy concerns. Discuss your camera setup with your agent before showings begin. Our Advice? Give Buyers Some Space. At Rover Realty, our job is to help you sell your home for the best possible price and terms. Sometimes that means making recommendations that aren't particularly convenient, like asking you to pack up the dog, grab your keys, and head out for a little while. But there's a reason behind that advice. We want buyers focused on falling in love with your home, not feeling uncomfortable around the current owners or looking for clues about how little you might be willing to accept. If you're preparing to sell your home in Mesa, Gilbert, Chandler, Queen Creek, or the surrounding East Valley, we'd be happy to help you develop a showing plan that works for your household while giving buyers the best possible experience.  Contact Rover Realty to schedule a Discovery Call and let's talk about getting your home ready to sell.
By Angela Tauscher • November 4, 2026
Success leaves clues. And when you're selling one of your largest financial assets, those clues matter. Choosing a Realtor to sell your home is a big decision. There are thousands of licensed real estate agents in Arizona, and while we all have access to many of the same tools, we certainly don't all provide the same level of service. I'm a little biased because I've spent years building my own real estate business, but I also believe sellers deserve to know what to look for before hiring someone. And no, the answer isn't necessarily the agent with the biggest billboard, the fanciest business card, or the most recognizable brokerage name. Here are 10 things I would personally look for if I were hiring a Realtor to sell my home. 1. Do They Have an Online Presence? This is one of the first things I would check. If you're hiring someone to market your home, shouldn't they already know how to market themselves? Google their name. Look at their website. Check their social media accounts. Are they actively creating content? Are they educating buyers and sellers? Do they have videos, property tours, or examples of homes they've marketed? I'm not suggesting your Realtor needs to be a social media celebrity. Far from it. But today's buyers are looking for homes online, and your agent should understand how to reach them. Ask to see examples of how they've marketed other homes. Not just the photos, but the entire marketing plan. What did they do beyond putting the home in the MLS and waiting for the phone to ring? 2. What Do Their Reviews Say? I won't even buy a $20 sweater on Amazon without reading the reviews. So why would I hire someone to sell a $500,000 home without doing the same homework? Look at their Google reviews. Do they have any? Are they recent? What are people actually saying? Pay attention to the details. Do clients mention communication, problem-solving, negotiating, or going above and beyond? 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But they should be able to demonstrate that they understand your market, your competition, and the buyers most likely to purchase your home. Ask about their recent sales. And don't just ask how many homes they've sold. Ask about their strategy, challenges they've encountered, and how they handled them. Experience matters most when something doesn't go according to plan. 8. Do They Have a Plan Beyond Putting Your Home in the MLS? The MLS is an important tool. It allows agents and buyers to find your home through numerous real estate websites. But putting a home in the MLS isn't a complete marketing strategy. Ask whether they hold open houses. Do they create videos? Do they have an established network of agents and potential buyers? How will they promote your property after the initial listing goes live? And what happens if your home doesn't sell in the first few weeks? 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You need someone who will give you the information necessary to make a smart decision. 10. How Will They Communicate With You? This is something sellers often don't think to ask until they're already frustrated. How often will your agent update you? Will you hear from them weekly, or only when there's an offer? Will they share feedback from showings? And when you have a question, who will you actually be talking to? Some agents have large teams, and you may meet with one person during the listing appointment but spend the rest of the transaction communicating with someone else. There's nothing necessarily wrong with having a team. In fact, having good support can be a tremendous benefit. But you should understand who will be handling the different parts of your sale. I also think it's important to discuss how you prefer to communicate. Some sellers love text messages, while others prefer phone calls or emails. And what happens when there isn't much activity? Personally, I think that's when communication becomes even more important. You shouldn't have to chase down your Realtor to find out what's happening with your home. Ask your agent what their communication plan looks like before you hire them. Selling a home can be stressful enough without wondering whether your agent is actually working on getting it sold. The Bottom Line: Interview the Agent, Not Just the Brokerage Selling your home is too important to hire someone simply because they're a friend of a friend, have a familiar brokerage logo, or promise the highest sales price. Ask questions. Look at their work. Read their reviews. Find out what they're willing to invest in your sale. And pay attention to whether they're asking good questions about your goals, timeline, and concerns. At Rover Realty, we believe our work should speak for itself. We're happy to share our marketing examples, explain our process, and show sellers exactly what they can expect when working with us. Because when it comes to selling your home, success leaves clues. If you're considering selling a home in Mesa, Gilbert, Chandler, Queen Creek, or the surrounding East Valley, we'd welcome the opportunity to sit down with you and discuss a plan that makes sense for your property. Frequently Asked Questions About Choosing a Realtor Should I interview more than one Realtor before selling my home? Absolutely. Interviewing multiple agents can help you compare their experience, marketing plans, communication styles, and pricing recommendations. Should I choose the Realtor who suggests the highest listing price? Not necessarily. Ask each agent to explain the comparable sales and current competition supporting their price recommendation. A higher suggested price doesn't guarantee a higher sale price. Does it matter which brokerage my Realtor works for? 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There isn't one schedule that works for every seller, but you should agree on expectations before listing. Weekly updates are a reasonable starting point, even when there are no showings or offers. Your agent should also keep you informed about buyer feedback, changes in the market, and anything that could affect your sale.
By Angela Tauscher • November 4, 2026
Does a Realtor ever really get a day off? That's a great question, and if you've been in real estate long enough, you probably already know the answer. I've actually sold a house on Christmas Day. Not once, but twice. So, I know firsthand that real estate doesn't always take a holiday just because the calendar says it should. But this Thanksgiving, we're going to give it our best shot. Taking Time for What Matters Most At Rover Realty, we spend our days helping families buy and sell homes. We get to be part of some pretty big life changes, and we love what we do. But Thanksgiving is a wonderful reminder of why we work so hard in the first place. It's about the people we love, the memories we make, and the time we get to spend together. Our goal this Thanksgiving is to step away from the busy schedules, appointments, phone calls, and paperwork to enjoy some precious time with our families. And we sincerely hope our buyers, sellers, clients, and friends get the opportunity to do the same. Of Course, We're Still Realtors Now, before anyone gets too excited about us completely unplugging, let's be realistic. Our laptops won't be far away, and our phones will still be nearby. Because if there's one thing I've learned over the years, it's that real estate has a funny way of needing your attention at the most unexpected times. An important contract deadline doesn't disappear because there's a turkey in the oven. And sometimes a buyer finds their dream home when everyone else is enjoying pumpkin pie. If something truly pressing comes up, we'll be here to help. But if it can wait until Friday, we're probably going to let it wait. And we hope you'll understand. A Little Thanksgiving Gratitude As we head into the holiday, I want to take a moment to say how thankful we are for the people who make Rover Realty what it is. To our clients who trust us with some of life's biggest decisions, our business partners who help us take such good care of those clients, and our friends and family who continue to support us, thank you. We never take that trust or support for granted. Whether you're hosting a house full of family, traveling to see loved ones, or enjoying a quiet holiday at home, we hope your Thanksgiving is filled with good food, great company, and a little time to relax. Happy Thanksgiving from all of us at Rover Realty. And here's hoping the only thing we have to negotiate on Thursday is who gets the last piece of pie. Frequently Asked Questions Is Rover Realty closed on Thanksgiving Day? Yes, we're planning to take Thanksgiving Day off to spend time with our families. However, we'll remain available for truly urgent real estate matters. What happens if I have a contract deadline on Thanksgiving? We'll review important deadlines ahead of the holiday and coordinate anything that needs attention. Holiday deadlines can depend on the contract terms, so we'll make sure our clients understand their specific timelines. Can I still contact Rover Realty over Thanksgiving weekend? Absolutely. You can still reach out. We'll respond to urgent matters as needed and follow up on routine questions as soon as possible.  Can I buy or sell a home during the holidays? Of course. Homes are bought and sold throughout the holiday season. In fact, I've personally sold homes on Christmas Day twice. Real estate doesn't stop for the holidays, but a little planning can help everyone enjoy them.
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